Experiences
TravelTale AI
UX/UI Designer
January 2025- Present
Designed user journeys, wireframes, and high-fidelity UI for mobile and desktop trip planning.
Built modular UI components and ensured adherence to the design system for consistency.
Ran interviews, surveys, and usability tests, leading to a 57% boost in AI recommendations.
Delivered annotated prototypes and flows, cutting developer rework by 30%.
Used Maze heat maps and A/B testing to improve flow, raising itinerary task success by 30%.
Home Fix AI
UX/UI Designer
November 2024-present USA
Conducted competitive analysis, benchmarking, and usability testing to shape the multi-step booking flow.
Boosted form completion by 45% by improving content hierarchy and error handling.
Designed dashboards for pricing, job status, and payments using modular UI components.
Built a scalable token-based UI system with consistent visuals across mobile and desktop.
Collaborated early with stakeholders to align design with product goals and UX strategy.
Enhanced dashboard usability with clear visual hierarchy, filters, and status indicators, improving task tracking efficiency by 35%.
Runnovate
UX/UI Designer
August 2023 - October 2023
Maryland, USA
Interviewed users and mapped journeys to identify friction in onboarding and matching.
Redesigned web app dashboard, profile builder, and task status flows, cut task friction by 40%.
Created responsive UI components and implemented a cohesive design system.
Ran usability testing and applied heuristic evaluation to improve flow and accessibility.
Delivered Figma prototypes and specs that aligned dev efforts with validated designs.
Conducted card sorting and competitive analysis to restructure IA, improving navigation clarity and reducing user confusion by 30%.
MaryShot Photography Website
UX/UI Designer
May 2022- January 2023
California, USA
Led end-to-end UI design and UX research for a photography booking website optimized for desktop and mobile, improving task success by 62%.
Conducted user interviews and surveys, card sorting, heat map, and misclick analysis, and moderated usability tests to define information architecture and navigation flow.
Developed responsive, high-fidelity wireframes and prototypes, and created a scalable UI kit to support multi-breakpoint consistency.
Employed persona-based storyboarding to align UI design with user motivations, reducing design iterations by 25% and increasing overall user satisfaction.
One World Community Support Center
UX/UI Designer
April 2023- July 2023
NJ, USA
Conducted discovery research with clients and coaches; created personas and journey maps.
Designed trust-based onboarding and session flows with calming, inclusive UI.
Increased session completion by 25% and reduced time-on-task by 15%.
Ran usability tests and integrated user feedback into accessible mobile and desktop layouts.
Applied WCAG-compliant visual standards to support users with diverse needs.
Developed high-fidelity prototypes and responsive UI components using Figma to ensure seamless
handoff and consistent experience across platforms.
Azad University of Najafabad
Research Assistant
January 2009 - March 2013
Iran
Employed computer software for data collection and analysis, contributing to a 15% improvement in data accuracy
Leveraged understanding of user behavior, similar to understanding historical contexts, resulting in 30% boost in engagement
Navid Health Clinic
Project Manager
September 2013 - September 2016
Reduced patient frustration by proactively addressing and enhancing system issues on digital platforms, resulting in a 95% project success rate.
Mobile Med Health Company
Data Entry Specialist
March 2017 - March 2022
Maryland, USA
Proficient in the Little GreenLight website for quick and adaptable data entry
Collaborated on enhancements with the software development team, leading to a 20% efficiency boost
Education
History
University of Isfahan
2009-2011
MA Degree
History
University of Isfahan
2006-2009
BS Degree
UX/UI Designer
Uxland Online Bootcamp
UX/UI Designer
2022-2023
General Study
Montgomery College
2021- 2023
Associate degree
Accessibility for UX Designers
Udemy
October2024
Certificate
OrcaSound
UX/UI Designer
June 2023 - June 2024
Seattle,USA
Led research through surveys, interviews, and usability testing to address 40% sign-up drop-off.
Redesigned cross-platform onboarding (web, mobile, email) with inclusive UX patterns.
Created wireframes and high-fidelity mockups to improve onboarding clarity and flow.
Built responsive UI components following accessibility and WCAG 508 section standards.
Decreased abandonment by 50% and increased opt-ins through improved messaging and visual hierarchy.
Designed onboarding UI with clear visual hierarchy and mobile-first layout, improving first-time user task completion by 35%.